Selfridges campaigns to Save our Seas
1st June 2011 An inspiring retail initiative by Selfridges is a call to action for people to recognise the danger of overfishing and pollution, and be aware of the urgent need for marine protection. Designers Katharine Hamnett, Philip Treacy, plus The Zoological Society of London, Greenpeace, WWF and others are participating in order to address the issue of sustainability and to defend the fish in our seas. Creative window displays, in-store entertainment, lectures, cooking demonstrations and films illustrate the fragility of global seas. Not to be missed is the magnificent coral exhibition that usually lives in the Aquarium at The London Zoo. These exquisite symbols of marine life are also endangered. Selfridges has published an informative booklet to identify fish at risk, (free to consumers) which also suggests alternatives to those under threat. Project Ocean at Selfridges is the best reason ever to “go shopping.” Until 12 June. www.selfridges.co.uk Check out www.fish2fork.com for a list of sustainability-minded restaurants. JG
