Architectural Influences by Pascal Jaulent
1st January 2012 A timid winter sun is attempting to flow into the large windows that surround the spacious offices of Face à Face in Paris, where I meet Pascal Jaulent, President and Art Director. He greets me with a warm smile, much brighter than the reluctant winter sun. Jaulent is one of the founders who created Face à Face Eyewear in 1995 (Nadine Roth is Vice President and Marketing Director; designer Alyson Magee left to create her own company.) “What is so interesting about the past fifteen years, is the way that business has evolved. France, America and Canada are our most important markets, then Germany, and Great Britain, which is surprisingly close to the French outlook. Then there is Austria, with its tradition of frame manufacturing, and it has curiosity and enthusiasm – very different than the German market. They speak the same language, but it is a different culture. What is fascinating are the developing markets – Brazil, China, Russia.
“I have a financial background, and it has morphed into design, although I have always loved architecture. That is something that I shared with Alyson Magee. The basic principle of Face à Face has always been architecture, and now we also combine fashion with shapes and colours – it is very artful. When designing frames, it is important to pay attention to design, but also fashion trends. Frames are a personal object or accessory that has to be connected to fashion trends.
“Fashion moves quite rapidly and we have to adapt. We see a big difference in the acceptance of frames – people want more exclusive, artful designs. My work now is concentrated on the eyebrows as sculptures. I want to create bold and different. It’s a way to express and communicate the collection, and to stay avant garde. Women, especially, want to be à la mode, and up to date. My ideas come from everywhere. Sometimes I see a piece of furniture, like the Dali Sofa, which was the inspiration for the “Lips” sunglasses.”
Jaulent’s latest collection includes sunglasses in acetate and elegant fabrics, including silk and cotton. The Royal Stewart Collection, featuring the signature tartan of the House of Stewart, is a throwback to the 1970’s. “Tartan has rich decorative elements: it’s not new, but it’s timeless. We’ve had lots of global interest in this collection. I would also like to work in rubber and concrete (materials that relate to Jaulent’s inherent love of architecture) and use unexpected materials. I like to play with light, and use metallic inserts. Nature inspires me – leaves and petals.
“There are many more collections now than a few years ago. Frames are a personal expression, and the attention that people are paying to frames is a growing, positive trend. I want customers to say ‘this is beautiful, and my eyes smile’. I like to make people look beautiful in their glasses.” www.faceaface-paris.com JG
